Brian Goldner, the CEO and President of Hasbro, has been talking about the forthcoming Transformers sequel at a conference in the States.
The guys at BleedingCool.com noticed an article on the TFW conference website, in which Goldner is said to have commented on the need to 'refresh' the cast of robots in order to sell more toys.
Despite $1.1bn in box office receipts, Hasbro were disappointed with the toy sales cooked up by Transformers: Dark Of The Moon, and blame the repetition of the characters for the fall.
Director Michael Bay, who helmed the first three movies, intends to return but he too hopes to do something different with the plot.
“It’s not a reboot, that’s maybe the wrong word. I don’t want to say reboot because then people will think we’re doing a Spider-Man and starting from the beginning. We’re not. We’re taking the story that you’ve seen, the story we’ve told in three movies already, and we’re taking it in a new direction.
"But we’re leaving those three as the history. It all still counts. I met with the writer before I went off to do Pain and Gain and we talked about a bunch of ideas. We let that simmer for a bit. He’s been thinking about stuff and now we’re getting back together next week to see what we’ve got and to see if it gels.”
While the robots are TBC, Transformers 4 already has a release date - June 29 2014.