Now Cohen finds himself back on entirely fictional ground with his latest outing, the tale of a Middle Eastern dictator who is summoned to a peace summit in New York, where he has to defend his tyrannical approach to ruling the fictional country of Wadyia.
President Aladeen is an evil, racist buffoon. He orders death sentences at will (should anyone question his logic or indeed, cross him on the stairs), reclassifies the Wadiyan dictionary so most of the words are in fact, his name, and generally despises all things democratic.
But his trusted adviser (Ben Kingsley effectively replaying his character from Prince Of Persia) has a plan to oust Aladeen, replace him with a doppelganger, and sell Wadiya's oil reserves to the likes of BP. This leaves Aladeen out on the streets of New York with no money, and no beard.
The fish-out-of-water plot is sort of Borat meets Coming To America, as Cohen's Dictator is forced to work in a high street shop for a sweet young lady (Anna Faris), where his values are tested in the real world. Meanwhile, he plots to restore himself to power, and rip up the new constitution that will break up Wadiya's dictatorship.