Such high levels of anticipation around CGI movies are usually reserved for Pixar releases, but the forthcoming adventures of a video game baddie who wants to be a hero has really captured our imaginations.
Wreck-It Ralph centres on Ralph (voiced by John C. Reilly), the villain in a Donkey Kong-style video game, who struggles to accept his role in life after years of smashing stuff and being treated like a bad guy. So he decides to quit his job and head to other games in his quest to become a hero.
On his adventure, Ralph meets a variety of video game characters, including a 'glitch' named Vanellope von Schweetz (voiced by Sarah Silverman), another outcast who befriends Ralph and joins him on his quest to fit in. But Ralph's actions have a knock-on effect that threatens the entire world of video games.
Packed with in-jokes, even the trailers are a joy to watch for those of us geeky enough to search for gamer references. See below for the latest, full-length trailer.