Hollywood looks set to capitalise on the world's current love affair with sport.
As the Olympics came to a close over the weekend, Universal Pictures launched the official website for director Ron Howard's Rush, a biopic on Formula 1 racer James Hunt.
The website includes four new photos featuring Chris Hemsworth as James Hunt and Daniel Brühl as his fierce rival, Niki Lauda. Take a look at these new shots from this high-powered drama.
Rush stars Hemsworth, Olivia Wilde, Natalie Dormer, Daniel Brühl, Alexandra Maria Lara, Jamie Sives, Christian McKay, Rebecca Ferdinando. It's not expected in cinemas until September 2013.