New Dawn of the Planet of the Apes promo

31 March 2014

Dawn of the marketing of the apes

A brand new TV promo has debuted for Dawn of the Planet of the Apes, the sequel to 2011's Rise of the Planet of the Apes that also acts as a prequel to the original Planet of the Apes, and its many sequels. If you see what we mean.

We've only seen one very short teaser for this new film, which was an extended shot of ape leader Ceasar, played by a motion-captured Andy Serkis.

This latest clip gives us our first look at the burgeoning ape army, now on horseback (prefiguring the apes of the original movies) and in tribal colours.

Dawn takes place several years after the last film, in a world descended into chaos following a deadly virus.

The trailer debuted during last night's finale of The Walking Dead on US cable network AMC.

Matt Reeves is directing the film, which is set for a 17th July, 2014 release.

[Source: Variety]