There is a moment in the trailer for Mirror Mirror when Snow White meets the dwarves, soon to be her partners in crime, for the first time. "My name is Snow White," she smiles sweetly. "Snow way!" exclaims a dwarf.
You'd be forgiven for thinking this pastiche of the much-loved fairytale - one of two to be released this year - was aimed at five-year olds.
Luckily though, Mirror Mirror is much, much better than the few bad gags showcased in its terrible trailer - and it has grown-up jokes a-plenty to satisfy adult audience members dragged there by their little ones over the Easter holidays.
Much of the core storylines of the traditional Grimm fairytale have been kept intact. We have an evil queen (Roberts), her saintly step-daughter and seven dwarves who live in the forest. We have a Prince Charming (Armie Hammer in strapping form) and, of course, a magic mirror.
We even get some of the more gruesome elements of the original story, like the 'huntsman" (here Brighton, the Queen's lackey), who brings back animal intestines instead of Snow White's, to prove to the queen that he has killed her.
But, under directior Tarsem Singh (Immortals), it's a fun riff on these familiar elements, with a hammed-up quality that will no doubt distinguish it hugely from Snow White and the Huntsman, the other and far more Grimm-looking adaptation out later this year.
Roberts is in fine form as the wicked queen. That raucous cackle made famous by the jewelery box scene in Pretty Woman is put to excellent use as the jolly despot attempts to win over Prince Alcott of Valencia, in between visits to a parallel universe, where the eponymous mirror is a magical reflection of herself. Hammer too, as the prince, is delightfully tongue-in-cheek as the rather hapless prince.
Indeed, the only character who plays it straight is Snow White herself (played by Lily Collins, daughter of Phil) - a sensible move from the screenwriters. Like Enchanted and The Princess Bride, the sincerity of the central role anchors the plot, while the playfulness elsewhere gently sends it up.
The visuals are pretty stunning too. At a ball, royal courtiers wear face-painted animal masks and their bodies are draped in vibrantly colored costumes with gigantic puffy bustles, while over in the forest, the dwarves don stilts to make them sppear more menacing. In contrast to the modernity of the script, the sets look almost like a picture-book, lending the film a Disney-esque magical quality.
Mirror Mirror treads a difficult line between childish innocence and more seasoned humour but it just about pulls it off, chugging along at a decent pace throughout with an admirable sense of its own silliness.
It's not for everyone - but then again, neither are fairytales. Snow White and the Huntsman had better watch out - this underdog tale may yet steal the fairytale crown.