Studio President talks Phase Three.
Irrespective of whether audiences will eventually tire of the seemingly endless procession of superhero and comic book film adaptations, there is no doubt that what Marvel have achieved in only 5 years is remarkable.
Since the release of the first Iron Man movie in 2008, Marvel President Kevin Feige has guided the studio’s greatest assets to international brand status, and box office returns of $8.3bn.
With a much anticipated Thor sequel arriving shortly, and the Guardians of the Galaxy, The Avengers 2, Ant-Man and Doctor Strange heading our way, Feige has also been discussing plans for the development of two more of Marvel’s cult characters now that the rights for both have reverted to Marvel from other film studios.
“We’re trying to figure out what to do with Daredevil now. Punisher could show up at one point. You know, once we get characters back into the Marvel fold we don’t want to do something right away, we want to do the smart thing at the smart time.”
2003’s much-maligned Daredevil was a Fox production that starred Ben Affleck and led to his now infamous quote,
“By playing a superhero in Daredevil, I have inoculated myself from ever playing another superhero. Wearing a costume was a source of humiliation for me and something I wouldn’t want to do again soon.”
Dolph Lundgren took a low-budget run at The Punisher in 1998 with mixed results, however 2004’s darker, grittier version starring Thomas Jane was hugely underrated.
Both characters have a much darker tone than the current slate of Marvel icons. It will be fascinating to see how Feige and his team craft them into the existing Marvel movie universe.