Will it do what it says on the tin?
It's the news all movie metal-heads have been waiting for: official details of Tony 'Iron Man' Stark's third big-screen mission.
The synopsis arrives ahead of the first trailer - due next week - and boosts anticipation of what fans are calling "Marvel Phase 2" - i.e. the next movie adventures of Thor, Captain America and other Avengers (plus two previously unfilmed creations from the Marvel universe: Guardians of the Galaxy and Ant-Man.)
Here's what the Marvel-ous release tells us about Iron Man 3:
"Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest [does that mean no quips?] to find those responsible.
"This journey, at every turn, will test his mettle [see what they did there?]. With his back against the wall, Stark is left to survive by his own devices [and again?!], relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?"
Well, we're pretty sure the man made the suit, but there's plenty more we're eager to know, like will it regain the momentum lost at the spluttering climax of the previous instalment?
And what would happen if Iron Man ran into Magneto? But that's another movie altogether.