Frozen still hot at the box office

6 January 2014

Disney on ice!

With much of America under a blanket of snow, US cinemagoers are enjoying icy conditions on the screen too: Disney’s hit animation Frozen, in its sixth week of release, has returned to the top of the American box-office.

The family-friendly musical romp, loosely based on a Hans Christian Andersen fairy tale, earned $20.7m over the weekend - the third best total ever for a film in its sixth week of release.

The film has now made nearly $300m and is officially the most successful film ever produced by the long-running Walt Disney Animation Studio, which started in 1923 and released its first feature in 1937 with Snow White.

Frozen was able to bat away new entry Paranormal Activity: The Marked Ones, which had to settle for second place and an $18m take. It’s a somewhat disappointing take for the declining horror franchise but it nonetheless has already made back its $5m budget three times over.

The Marked Ones was the only major new release in the first January weekend, a typically quiet month seen as a dumping ground by studios for films unlikely to make an impression. Most of the major releases tend to be reserved for December when audiences are more spend-happy and the Oscar window is still in play.

[Source: Box Office Mojo]