While Armani is more used to dressing stars for the Red Carpet, his sporadic dabbles in Modern Cinema have resulted in some timeless, canon-shifting movies.
Armani worked with Richard Gere in American Gigolo, helping to make one its most recognisable and defining moments.
As Gere dances around his bedroom in his boxer shorts, he lays out a selection of Armani jackets, matches them with shirts and ties, before checking himself out in the mirror.
One critic commented that "Julian's overt narcissism, coupled with his love of Armani's expensive clothes, ushered in a radical rectification of heterosexual masculinity on screen."
All the while looking suavely stylish to boot.
Armani's involvement with The Untouchables was also responsible for a portion of the canny casting along with the gangster garb, and apparently told Brian De Palma to cast Don Johnson as Eliot Ness as he'd worn Armani on TV every week on Miami Vice, with Armani labelling Johnson his 'male muse.'