You must do what you feel is right, of course…
Disney’s Chief Financial Officer Jay Rasulo has been speaking to the Communications & Entertainment Conference in Beverly Hills and during his presentation, he talked a little about Disney’s plans for the Star Wars franchise:
“Of all our worries, ‘Star Wars’ is not one of them”, describing the franchise as an ‘evergreen property’, he continued, “the market is extremely hot for everything ‘Star Wars…The sky’s the limit…There’s incredible flexibility. It’s an unbelievable palette to create from.”
Rasulo also confirmed Disney’s plans to release a ‘Star Wars’ trilogy film or ‘origin story film’ every year, beginning with JJ Abrams’ sequel in 2015.
In amongst the discussions on merchandising, licensing and theme park opportunities, he did concede that the primary aim was “to put out a great film”. That’s good to hear but there were no details regarding which characters might feature in those films nor whether there was a danger of ‘Star Wars fatigue’.
Interestingly though, after The Lone Ranger gave Disney a financial knee to the crotch earlier this summer, Rasulo did state that, “there needs to be a cap on [the budgets of] tentpole franchise movies…Going forward, we will see a cap on spending on those movies.”
However, The Lone Ranger’s biggest problem was not the budget, but the quality. Make good films and audiences will come. As long as the new swathe of Star Wars films are more like Empire Strikes Back and less like Krull, Disney should be fine. It’s a fascinating and crucial time for the future of the Star Wars universe.